Retail & CommerceInternational Retail Group

    Global E-Commerce Transformation

    End-to-end digital transformation of a legacy retail platform into a modern, omnichannel commerce experience serving global markets.

    Business TransformationEngineeringProduct & DesignGrowth & Marketing
    Global E-Commerce Transformation

    Context

    The retailer operated on a monolithic platform that couldn't support multi-market expansion. Each market had custom workarounds, creating inconsistent customer experiences and operational complexity that slowed growth.

    Approach

    How we solved it.

    01

    Strategy

    Audited the existing technology stack and operational workflows across all markets. Defined a composable commerce architecture that supports localization without fragmentation.

    02

    Design

    Created a flexible design system that maintains brand consistency while adapting to cultural and market-specific requirements across 15 regions.

    03

    Build

    Migrated to a headless commerce architecture with market-specific content delivery. Built centralized inventory and order management with regional fulfillment logic.

    04

    Scale

    Phased rollout market by market. Established performance baselines and growth frameworks for each region.

    Solution visual

    Solution

    01

    Headless composable commerce platform

    02

    Multi-market design system

    03

    Centralized inventory and order management

    04

    Localized content and pricing engine

    Impact

    Measurable outcomes.

    15

    Markets Served

    +38%

    Conversion Rate

    1.2s avg

    Page Load Speed

    +52%

    Operational Efficiency

    Capabilities Used

    Business TransformationEngineeringProduct & DesignGrowth & Marketing