The Goal
Expand the target audience while improving the return on marketing spend. Drive higher revenue without adding inefficiencies to the funnel.
The Solution
We started by identifying untapped audience segments that could bring in lower-cost traffic. Campaigns were then restructured using artificial intelligence and machine learning signals to improve targeting accuracy. Video-led creatives played a key role in improving engagement while bringing down media costs.

Results
- 54%Increase in revenue
- 27%Improvement in ROAS
- 142%Increase in spend-to-revenue ratio
- 20%Budget scale-up











































